The definition 'Green' or Environment Marketing hasn't been the same. This is one of the major problems that Green Marketing faces. Common eonsumers associate terms like phosphate free, Recyclable, Refilable, Ozone Friendly and Environment friendly with Marketing Eye. However green marketing is much more than those terms.
Polonsky description of green marketing as:
Marketing Eye consist of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment
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