Environmentally friendly hire car company launched. Australia's first environmentally friendly hire car company has been launched in Melbourne. 'Ecolimo' owner Don Pyke, who has over 20 years' experience as a professional driver, is launching the company to provide a green alternative for people who are interested in reducing global warming through the reduction of carbon emissions.
Ecolimo's green fleet will feature the Lexus GS450h which was awarded a 4.5 star rating by judges for the Australian Government Green Vehicle Guide this year. Lexus Australia divisional manager Scott Grant said the company was pleased to be part of the innovative program and "dedicated to the concept of hybrid technology".